324. “Must…get…Vivarin.”

The episode:The Beginning of the End,” ep. 517

The riff: Slowly stated in a girly voice by Crow as a woman behind the wheel of a car lazily approaches the camera.

The explanation: Vivarin is the name of an over-the-counter caffeine pill, in the same mold as “No-Doz.” It boasts of being made with “clean caffeine” and “no hidden ingredients” and contains 200 mg of caffeine per serving. That’s roughly equal to eight cans of Coca-Cola or two 8 oz cups of coffee. These types of pills have historically been marketed as “stay-awake” supplements to students, truckers and anyone else needing to pull an all-nighter. Today, Vivarin is marketed to everyone from gamers to racecar drivers.

Novelty factor: I’ve never heard of this particular brand of caffeine pill before, but it doesn’t surprise me for some reason that the writers had.


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