The riff: Asked curiously by Joel during the short’s title card.
The explanation: In the early 1990s, international pop star Cher apparently had a friend named Lori Davis. As a favor to her, Cher appeared in a number of frequently played 30-minute infomercials for the “Lori Davis Beauty System,” which was mostly focused on hair products. The cheesy infomercials drew many jokes from sketch comedy programs, who ridiculed Cher for stooping to daytime TV commercials. Oddly enough, though, I can’t seem to find any of the actual infomercials online. It looks like someone did a pretty good job of scrubbing them all away, if they were ever uploaded.
Novelty factor: Never heard of this infomercial series before, which I expect has something to do with the channels I would have been watching at 6 or 7 years of age. I did, however, find this In Living Color parody of the Lori Davis infomercials with Cher. I believe they’ve mistakenly named her “Lori Daves.”