170. “He’s listening to ‘Awaken the Beer Drinker Within.'”

The episode:Devil Fish,” ep. 911

The riff: Quipped by Crow as a beer-swilling marine biologists listens with headphones and reaches for another brew.

The explanation: This seems to be a reference to self-help guru Tony Robbins and his 1991 book, “Awaken the Giant Within.” Robbins, known for his work with neuro-linguistic programming, is one of the better-known self-help speakers out there, someone you may have seen on TV hawking books. “Awaken the Giant Within” promises to help people “master your emotions, your body, your relationships, your finances and your life.” So basically, there’s a lot of mastering going on. Everything gets pretty much mastered.

Novelty factor: Never heard of the book, although I think most people know who Robbins is. Personally, I’ve always had a tendency to confuse his name with Tony Little, purveyor of the Gazelle work-out equipment. Presumably this is because they both show a pressing interest in remastering my body.


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