The riff: Spoken in a sad-sack voice by Crow as the short’s title character complains within his own mind about his poor money management.
The explanation: They’re talking about the object on his desk, which I think is a large, bell-shaped inkwell. Mallomars are a regionally popular dessert cookie that consists of puffed marshmallow, a graham cracker bottom and chocolate outer coating. They are especially popular in the New York area, where the vast majority are consumed–but only during the winter, because Mallomars are seasonal for whatever reason. This has led to a certain cult of personality around them, as the true Mallomar devotees buy up enough of them in the winter to last them until next year. Of course, the rub is that they never make it to the next year because they all drop dead from eating Mallomars all day.
Novelty factor: I’ve heard the term “Mallomars” on a few occasions and was aware they were some kind of dessert, but I never knew the details of their actual composition. Judging from my distaste for marshmallow Peeps, it doesn’t seem like the kind of thing that would tempt me. Enjoy this informative documentary on Mallomars.